Executive Cockpit
Connected store · factory · customer intelligence — refreshed every 30 sec
Stores operating
7 / 7
▲ plan: 80+ by Year 3
Revenue MTD · all channels
₹4.28 Cr
▲ 18% vs plan
Avg checkout time
4:42
▼ −73% vs legacy 15-20
Inventory turns / yr
3.4
▲ +1.1 vs pre-OS
Stone traceability
100%
Full chain of custody
NPS
71
▲ 14 pts since OS rollout
Retail sales — weekly (₹ Cr) actual vs plan
ActualPlan
Store leaderboard MTD ₹ Lakh
Live exception feed
SKU & stone health 1,200 SKUs · per store
Supply & factory line
| Work-stream | Status | Today | Signal |
|---|---|---|---|
| Cutting & polishing (WIP) | On track | 312 pcs | +6% |
| Certification (SGL) queue | 5-day SL | 48 stones | ~ 2 days |
| Warehouse → stores | Synced | 23 transfers | 99.2% on time |
| Returns & buy-back | Closed | 4 items | Recycle lot G-07 |
Responsible Business — the Conquest layer trace · recycle · privacy · price
Stone traceability
100%
SGL-certified · custody on every stone
Recycled gold · buy-back YTD
4.1 kg
life-time buyback · scaling to every store
Customer data
DPDP-ready
consent-based profiles · opt-in marketing
Price-accessibility gap
~25%
below comparable market pricing
Integration spine — live business moments one event per action · every system subscribed
today: 2,41,870 events
MIS latency 30 s
factory ↔ stores: real-time
p95 publish < 200 ms
Traceability & Inventory Intelligence
Every stone carries a digital twin — from lab-grown batch to store shelf
Stone registry
| Serial | SKU | Carat | Spec | Price ₹ | Status · location |
|---|
Chain of custody immutable · real-time
Keemti Life-time Buyback — scaling an existing promise pre-verified · same-day quote · payout in 48 hrs
STONE
K-1982 · RNG-0891-CSGL · HG-68112 · 0.55 ct · sold ₹78,900
Authentic
1 · Verify
—
Stone Twin match · SGL certificate · custody intact
2 · Value
—
At prevailing buyback rate (87% of last-sold certified value) · BIS-hallmarked gold setting credited too
3 · Payout
—
Voucher → NEFT in 48 hrs · or credit usable in-store today
Buyback quoteStone Twin verifies instantly — no re-lab, no waiting, no paperwork
Select any stone in the registry above. This is Keemti's existing life-time buyback program —
now pre-verified on the Stone Twin and available at every store, at every checkout.
Store Operations
Standardized playbooks, zero-touch replenishment, health-scored stores
Store network health = ops + CX + inventory compliance
Replenishment engine auto-suggested — pre-act, not react
Transfer view warehouse → store · live
| Order | From → To | ETA | Status |
|---|---|---|---|
| TR-8841 | BLR DC → Delhi CP | 1 day | In transit |
| TR-8837 | BLR DC → Hyderabad | Today | Out for delivery |
| TR-8829 | Mumbai → Pune | Tomorrow | Reroute needed |
| TR-8821 | Surat Plant → BLR DC | 2 days | Awaiting cert |
AI decision log — today auto-decisions with reasons · every override visible
142 decisions
86% auto-approved
3 store overrides
avg decision latency 30 s
| Time | Decision | Reason (why the model acted) | Status |
|---|---|---|---|
| 09:41 | Replenish RNG-0891-C → Pune ×6 | festival pulse +27% · 3 days to stockout | AUTO |
| 10:12 | Reallocate S-PEND-0900 Delhi → Jaipur | 58-day dwell · Jaipur wedding wave | AUTO |
| 11:02 | Price corridor tip — EAR-2310-B | velocity dropped 2σ · corridor −3% | TO REVIEW |
| 11:47 | Hold transfer TR-8829 Mumbai → Pune | store-manager edit · high-value display piece | OVERRIDE |
| 12:03 | Restock CHN-0455-P Bengaluru MG | SGL cert batch released · demand model +14% | AUTO |
Checkout — the 4-minute promise
Assisted sell → scan → digital cert → invoice. From 20 minutes to under 5.
Live checkout flow — store simulator
K-2107 · Solitaire pendant
LGD · 0.82 ct · SGL #HG-68378
₹1,24,500
LGD · 0.82 ct · SGL #HG-68378
Waiting to start scan…
0:00
Aditya Ranjan (ISB)
3rd visit this quarter · promoter · joined 11 mo ago
GOLD TIER
3rd visit this quarter · promoter · joined 11 mo ago
Her history
RING
RNG-0891-C · engagement ringK-1982 · ₹78,900 · Nov ’25
STUDS
EAR-2310-B · ear studsK-1734 · ₹1,98,000 · Jul ’25
Suggested — from Item Master
GIFT
SND-0877-G · solitaireK-1298 · ₹71,250 · Feb 14 moment
PAIR
CHN-0455-P · chainK-1021 · ₹1,02,300 · pairs with her pendant
Suggestions pull from Item Master via her purchase history — assisted sell, not a generic feed. If a piece isn’t in-store, we offer a 48-hr transfer instead of a stockout.
Step 1: scan stone serial → pre-filled price matrix & certification auto-load
What changed
15-20
→
04:42
Pre-filled price matrixauto
Digital cert + e-invoiceauto
Manual data entry6%
Transaction latencyreal-time
Post-purchase journeybuilt-in
★ ~5.5 hrs/day saved per store team (~22 bills × 15 min) · 4× faster handover into the post-purchase journey
Customer 360 & loyalty
One profile across online and in-store — lifecycle-driven journeys
Repeat purchase rate
34%
▲ 8 pts YTD
Avg order value
₹68K
▲ +9%
Store↔online cross-sell
22%
unified cart
Recycled gold · buy-back
4.1 kg
life-time buyback YTD · low-carbon ledger
Personas & triggered moments rules engine
Bride-to-be
Ring search → virtual try-on → booked in-store slot
Repeat gifter
Anniversary & milestone reminders, swap-up offers · buy-back credit rolls into the next purchase
GOLD TIER
2 buybacks → Platinum
Cert-seeker
Live chain-of-custody link on chat at purchase
NPS feedback last 30 days
NPS
71
promoters 52% · detractors 2%
Customer Journey — the app their promise lives in
The consumer view of everything the OS makes possible: one stone, one truth, one experience
My Keemti
GOLD TIER
K-2107 · Pendant
Delivered
Order #21893 · delivered Dec ’26
Video try-on
Concierge — Bandra store · Thu 6:30 PM
Buy-back credit
₹68,643
Life-time promise · quote in 30 sec
Scan the QR on your Keemti box
Verify your stone in two taps — no store visit needed
Marketing consent
DPDP-ready · opt-in only · nothing sold
One stone, one customer truth omnichannel — from shelf to hand
The same Stone Twin the factory writes is what this customer reads. SGL certificate, BIS hallmark, full custody — no “contact support” dead-ends, no verification queues. Post-purchase is where jewellery trust is actually made; we put the OS there.
Post-purchase becomes the next purchase assisted · lifecycle-driven
Appraisal reminders, active insurance, home pick-up for recycling, buy-back credit that rolls into the next piece — every moment tracked, none of it spam. That is how repeat purchase moves 26% → 34% and NPS 57 → 71.
DPDP by design responsible, not reactive
Consent-first profiles, opt-in channels, zero data sales. The same architecture that powers growth powers the customer’s right to say no — and the toggle here is real, not wallpaper.
Scale Command — 7 → 80 on one slider
Drag the network size; every operating number recomputes from pilot economics
Network slider Phase 0 · Stabilize
stores live
7
7 · today20 · P150 · P280 · plan
Run-rate (₹ Cr / yr)
35
₹0.42 Cr → ₹0.50 Cr avg MTD / store
Live stones · Stone Twin
10,240
serial-level · SGL certified
SKU–store cells
8,400
1,200 SKUs per store
Auto-replenishment
20%
→ 85% by phase 3
Inventory turns / yr
2.3
→ 3.4 at 80
NPS
57
→ 71 at 80
Model assumptions the same figures the deck carries
Avg store MTD ₹0.42 Cr today → ₹0.50 Cr at 80 (tier-1 city mix) · 1,200 SKUs / store ·
baseline billing 15-20 → target 4:42 (−73%) · dead stock 14% → 7.5% · NPS 57 → 71 ·
numbers are committed targets validated by the 7-store pilot (Jan–Oct 2026), re-based quarterly.